{"id":1508,"date":"2023-03-23T17:43:30","date_gmt":"2023-03-23T17:43:30","guid":{"rendered":"http:\/\/studuj1.unipo.sk\/?p=1508"},"modified":"2023-03-23T17:43:32","modified_gmt":"2023-03-23T17:43:32","slug":"medialne-studia-mgr","status":"publish","type":"post","link":"https:\/\/studuj1.unipo.sk\/index.php\/2023\/03\/23\/medialne-studia-mgr\/","title":{"rendered":"MEDI\u00c1LNE \u0160T\u00daDI\u00c1 (Mgr.)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Charakteristika:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cie\u013eom \u0161tudijn\u00e9ho programu medi\u00e1lne \u0161t\u00fadi\u00e1 je pripravi\u0165 profesion\u00e1lov v medi\u00e1lnej a\u00a0marketingovej oblasti pre r\u00f4zne druhy in\u0161tit\u00faci\u00ed, podnikov, p\u00f4sobiacich vo verejnej, \u0161t\u00e1tnej i\u00a0s\u00fakromnej sf\u00e9re. Absolventi z\u00edskaj\u00fa \u0161irok\u00fd rozsah kompetenci\u00ed na uplatnenie sa na dom\u00e1com i\u00a0eur\u00f3pskom trhu pr\u00e1ce v r\u00e1mci svojej profesijnej \u0161pecializ\u00e1cie. Dok\u00e1\u017eu samostatne tvori\u0165 a p\u00f4sobi\u0165 v printov\u00fdch, elektronick\u00fdch a nov\u00fdch m\u00e9di\u00e1ch a v in\u00fdch, osobit\u00fdch oblastiach, kde mo\u017eno uplatni\u0165 z\u00edskan\u00e9 kompetencie. Z\u00edskaj\u00fa znalosti a zru\u010dnosti z problematiky mana\u017ementu m\u00e9di\u00ed, sprostredk\u00favania medi\u00e1lnych kompetenci\u00ed, ekonomiky m\u00e9di\u00ed, projektovania a realiz\u00e1cie medi\u00e1lneho a marketingov\u00e9ho v\u00fdskumu, b\u00e1dania v oblasti p\u00f4sobenia medi\u00e1lnej kult\u00fary a jej vz\u0165ahu k \u0161irok\u00e9mu spektru sociokult\u00farnych re\u00e1li\u00ed. Absolvent z\u00edska praktick\u00e9 zru\u010dnosti a schopnosti, ktor\u00e9 mu umo\u017enia akt\u00edvne a tvorivo vstupova\u0165 do r\u00f4znych spolo\u010densk\u00fdch, medi\u00e1lnych, masmedi\u00e1lnych a\u00a0marketingov\u00fdch procesov. Vych\u00e1dzaj\u00fac z N\u00e1rodnej s\u00fastavy kvalifik\u00e1ci\u00ed, absolvovanie \u0161tudijn\u00e9ho programu umo\u017en\u00ed absolventom vykon\u00e1va\u0165 povolania, ako s\u00fa medi\u00e1lny analytik, teoretik m\u00e9di\u00ed, dramaturg m\u00e9di\u00ed, mana\u017e\u00e9r\/programov\u00fd riadite\u013e medi\u00e1lnych in\u0161tit\u00faci\u00ed komer\u010dn\u00fdch i\u00a0verejnopr\u00e1vnych, poradca pre hodnotiace spr\u00e1vy o fungovan\u00ed medi\u00e1lneho prostredia. Absolvent sa profiluje ako odborn\u00edk v oblasti kompetentn\u00e9ho vyu\u017e\u00edvania m\u00e9di\u00ed a nov\u00fdch komunika\u010dn\u00fdch technol\u00f3gi\u00ed na r\u00f4znych pracovn\u00fdch poz\u00edci\u00e1ch v rozli\u010dn\u00fdch sf\u00e9rach spolo\u010denskej reality a ako profesion\u00e1l na realiz\u00e1ciu programov z\u00e1mern\u00e9ho formovania medi\u00e1lnej kompetencie jednotlivcov v\u00a0syst\u00e9me medi\u00e1lnych in\u0161tit\u00faci\u00ed v r\u00e1mci lektorskej, metodickej a poradensko-konzulta\u010dnej \u010dinnosti. Absolventi teda m\u00f4\u017eu vykon\u00e1va\u0165 povolania, ako napr\u00edklad: odborn\u00edk v rozsahu pr\u00edpravy a tvorby komer\u010dn\u00fdch, verejnopr\u00e1vnych, eduka\u010dn\u00fdch a osvetov\u00fdch medi\u00e1lnych a marketingov\u00fdch projektov a\u00a0produktov; mana\u017e\u00e9r\/programov\u00fd dramaturg medi\u00e1lnych projektov; medi\u00e1lny konzultant pre podnikov\u00fd, verejn\u00fd, \u0161t\u00e1tny a neziskov\u00fd sektor; lektor kurzov a programov \u010fal\u0161ieho vzdel\u00e1vania zamestnancov i ob\u010danov v oblasti medi\u00e1lnej komunik\u00e1cie, marketingu, rozvoja medi\u00e1lnych a\u00a0prezenta\u010dn\u00fdch kompetenci\u00ed. Absolventi nadobudn\u00fa potrebn\u00e9 vedomosti a praktick\u00e9 zru\u010dnosti potrebn\u00e9 na uplatnenie v akademickej sf\u00e9re, v\u00fdskum a mana\u017e\u00e9rske poz\u00edcie v medi\u00e1lnych, informa\u010dn\u00fdch a marketingov\u00fdch in\u0161tit\u00faci\u00e1ch. Uplatnia sa v \u0161t\u00e1tnej sf\u00e9re, m\u00e9di\u00e1ch, kult\u00fare, ale aj v\u00a0komer\u010dnej sf\u00e9re a soci\u00e1lnom marketingu.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Forma:<\/strong>\u00a0denn\u00e1<br><strong>Stupe\u0148:<\/strong>\u00a02.stupe\u0148 (Mgr.)<br><strong>D\u013a\u017eka \u0161t\u00fadia:<\/strong>\u00a02 roky<br><strong>K\u013e\u00fa\u010dov\u00e9 slov\u00e1:<\/strong> m\u00e9di\u00e1, masm\u00e9di\u00e1, komunik\u00e1cia, masmedi\u00e1lna komunik\u00e1cia, \u017eurnalistika<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:130px\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/student.unipo.sk\/maisportal\/studijneProgramy.mais?spsId=59784460&amp;arksId=58114979&amp;fakultaId=1\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/studuj1.unipo.sk\/wp-content\/uploads\/2023\/03\/LINK.png\" alt=\"\" class=\"wp-image-765\" width=\"113\" height=\"102\" srcset=\"https:\/\/studuj1.unipo.sk\/wp-content\/uploads\/2023\/03\/LINK.png 207w, https:\/\/studuj1.unipo.sk\/wp-content\/uploads\/2023\/03\/LINK-67x60.png 67w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<p class=\"has-small-font-size wp-block-paragraph\">ODKAZ NA \u0160TUDIJN\u00dd PROGRAM:<br><a href=\"https:\/\/student.unipo.sk\/maisportal\/studijneProgramy.mais?spsId=59784460&amp;arksId=58114979&amp;fakultaId=1\" data-type=\"URL\" data-id=\"https:\/\/student.unipo.sk\/maisportal\/studijneProgramy.mais?spsId=60431802&amp;arksId=58114979&amp;fakultaId=1\" target=\"_blank\" rel=\"noreferrer noopener\">MEDI\u00c1LNE \u0160T\u00daDI\u00c1 (Mgr.)<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n<a class=\"maxbutton-1 maxbutton maxbutton-e685a2e6ada3\" href=\"http:\/\/studuj1.unipo.sk\/index.php\/2023\/02\/06\/filozoficka-fakulta\/\"><span class='mb-text'>nasp\u00e4\u0165<\/span><\/a>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charakteristika: Cie\u013eom \u0161tudijn\u00e9ho programu medi\u00e1lne \u0161t\u00fadi\u00e1 je pripravi\u0165 profesion\u00e1lov v medi\u00e1lnej a\u00a0marketingovej oblasti pre r\u00f4zne druhy in\u0161tit\u00faci\u00ed, podnikov, p\u00f4sobiacich vo verejnej, \u0161t\u00e1tnej i\u00a0s\u00fakromnej sf\u00e9re. Absolventi z\u00edskaj\u00fa \u0161irok\u00fd rozsah kompetenci\u00ed na uplatnenie sa na dom\u00e1com i\u00a0eur\u00f3pskom trhu pr\u00e1ce v r\u00e1mci svojej profesijnej \u0161pecializ\u00e1cie. Dok\u00e1\u017eu samostatne tvori\u0165 a p\u00f4sobi\u0165 v printov\u00fdch, elektronick\u00fdch a nov\u00fdch m\u00e9di\u00e1ch a v &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[174],"tags":[39,139,140,141,142],"class_list":["post-1508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ffmgr","tag-komunikacia","tag-masmedia","tag-masmedialna-komunikacia","tag-media","tag-zurnalistika"],"_links":{"self":[{"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/posts\/1508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/comments?post=1508"}],"version-history":[{"count":1,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/posts\/1508\/revisions"}],"predecessor-version":[{"id":1509,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/posts\/1508\/revisions\/1509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/media\/1206"}],"wp:attachment":[{"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/media?parent=1508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/categories?post=1508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/tags?post=1508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}