{"id":1671,"date":"2023-03-27T08:01:49","date_gmt":"2023-03-27T08:01:49","guid":{"rendered":"http:\/\/studuj1.unipo.sk\/?p=1671"},"modified":"2023-04-03T10:58:26","modified_gmt":"2023-04-03T10:58:26","slug":"obchodny-manazment-a-marketing-bc","status":"publish","type":"post","link":"https:\/\/studuj1.unipo.sk\/index.php\/2023\/03\/27\/obchodny-manazment-a-marketing-bc\/","title":{"rendered":"OBCHODN\u00dd MANA\u017dMENT A MARKETING (Bc.)"},"content":{"rendered":"\n

Charakteristika:<\/strong><\/p>\n\n\n\n

\u0160tudijn\u00fd program Obchodn\u00fd mana\u017ement a marketing je priraden\u00fd k \u0161tudijn\u00e9mu odboru ekon\u00f3mia a mana\u017ement, pri\u010dom v obsahu \u0161tudijn\u00e9ho programu s\u00fa zachovan\u00e9 nosn\u00e9 t\u00e9my jadra znalost\u00ed \u0161tudijn\u00e9ho odboru v oblasti ekon\u00f3mie aj mana\u017ementu stanoven\u00e9 Vyhl\u00e1\u0161kou \u010d. 244\/2019 Z. z.<\/p>\n\n\n\n

Bakal\u00e1rsky \u0161tudijn\u00fd program Obchodn\u00fd mana\u017ement a marketing pripravuje \u0161tudentov na profesion\u00e1lnu kari\u00e9ru v oblasti obchodu, obchodn\u00e9ho mana\u017ementu a marketingu v dom\u00e1com aj medzin\u00e1rodnom prostred\u00ed. \u0160tudijn\u00fd program je koncipovan\u00fd tak, aby \u0161tudenti z\u00edskali vedomosti, obozn\u00e1mili sa s te\u00f3riou a metodikou z d\u00f4le\u017eit\u00fdch discipl\u00edn v oblasti riadenia, obchodu a marketingu, v\u010faka \u010domu sa bud\u00fa m\u00f4c\u0165 uplatni\u0165 napr. ako odborn\u00edci na procesy mana\u017ementu obchodnej prev\u00e1dzky, oblas\u0165 podnikovej ekonomiky, marketingovej komunik\u00e1cie, elektronick\u00e9ho obchodu \u010di mana\u017ementu obchodnej podnikate\u013eskej \u010dinnosti. Absolvovan\u00edm \u0161tudijn\u00e9ho programu nadobudn\u00fa \u0161tudenti vedomosti, zru\u010dnosti, kompetencie, postoje a hodnoty pre kari\u00e9rne pr\u00edle\u017eitosti v oblasti podnikania, mana\u017ementu, obchodu a marketingu (vr\u00e1tane digit\u00e1lneho marketingu), ktor\u00e9 im umo\u017enia zast\u00e1va\u0165 funkcie ni\u017e\u0161ieho a stredn\u00e9ho mana\u017ementu v akejko\u013evek organiz\u00e1cii pr\u00edpadne realizova\u0165 samostatn\u00fa podnikate\u013esk\u00fa \u010dinnos\u0165. <\/p>\n\n\n\n

Po absolvovan\u00ed bakal\u00e1rskeho \u0161tudijn\u00e9ho programu Obchodn\u00fd mana\u017ement a marketing bud\u00fa ma\u0165 absolventi potrebn\u00e9 vedomosti a praktick\u00e9 zru\u010dnosti potrebn\u00e9 na: aplikovanie v\u0161eobecn\u00fdch princ\u00edpov riadenia podniku na situ\u00e1cie v re\u00e1lnom \u017eivote a interpretovanie ekonomickej reality miestnych a glob\u00e1lnych komun\u00edt; aplikovanie odborn\u00fdch postupov pri zabezpe\u010dovan\u00ed procesov v obchodn\u00fdch prev\u00e1dzkach, v obchodnom mana\u017emente a v mana\u017emente obchodno-podnikate\u013esk\u00fdch \u010dinnost\u00ed; rozv\u00edjanie integrovan\u00fdch znalost\u00ed z\u00e1kladn\u00fdch princ\u00edpov a koncepci\u00ed riadenia zna\u010dky a marketingu, ako aj schopnosti aplikova\u0165 tieto vedomosti v komer\u010dnom kontexte; pochopenie princ\u00edpov a te\u00f3rie postupov mana\u017ementu, \u00fa\u010dtovn\u00edctva a finan\u010dn\u00e9ho riadenia v profesion\u00e1lnej obchodnej praxi, formulovanie rozhodnut\u00ed a konanie na z\u00e1klade t\u00fdchto princ\u00edpov; rie\u0161enie probl\u00e9mov v kontexte podnikate\u013esk\u00e9ho prostredia a projektov\u00e9ho mana\u017ementu; identifikovanie, hodnotenie a anal\u00fdzu soci\u00e1lno-ekonomick\u00fdch potrieb spolo\u010dnosti; manifestovanie kult\u00farnej citlivosti v organiz\u00e1ci\u00e1ch a povedomia o etick\u00fdch postupoch.<\/p>\n\n\n\n

Okrem \u0161irok\u00e9ho spektra mana\u017e\u00e9rskych vedomost\u00ed a zru\u010dnost\u00ed, absolventi bakal\u00e1rskeho \u0161tudijn\u00e9ho programu nadobudn\u00fa kompetencie, ako napr\u00edklad: schopnos\u0165 samostatne analyzova\u0165 a rie\u0161i\u0165 probl\u00e9my v meniacom sa prostred\u00ed; schopnos\u0165 pl\u00e1nova\u0165, auton\u00f3mne a zodpovedne sa rozhodova\u0165; schopnos\u0165 myslie\u0165 strategicky; kritickos\u0165, analytickos\u0165, tvorivos\u0165 a pru\u017enos\u0165 v myslen\u00ed; schopnos\u0165 tvorby postupov tvorby marketingov\u00fdch kampan\u00ed pre podniky a organiz\u00e1cie; schopnos\u0165 samostatne a nez\u00e1visle sa rozhodova\u0165 a rie\u0161i\u0165 probl\u00e9mov\u00e9 situ\u00e1cie; soci\u00e1lne kompetencie, najm\u00e4 komunika\u010dn\u00e9 a prezenta\u010dn\u00e9 zru\u010dnosti; schopnos\u0165 t\u00edmovej pr\u00e1ce; schopnos\u0165 formulova\u0165 a rozv\u00edja\u0165 strat\u00e9gie pre obchodn\u00e9 z\u00e1ujmy spolo\u010dnosti a minimalizova\u0165 s\u00favisiace rizik\u00e1; schopnos\u0165 diagnostikova\u0165, formulova\u0165 a implementova\u0165 inovat\u00edvne strat\u00e9gie s cie\u013eom rozv\u00edja\u0165 vz\u0165ahy so z\u00e1kazn\u00edkmi a dosiahnu\u0165 ciele trhov\u00e9ho podielu; schopnos\u0165 koordinova\u0165 resp. usmer\u0148ova\u0165 procesy spojen\u00e9 s riaden\u00edm a v\u00fdkonnos\u0165ou obchodn\u00fdch prev\u00e1dzok\/\u00fatvarov; schopnos\u0165 analyzova\u0165 \u00fadaje (matematick\u00e9, \u0161tatistick\u00e9, finan\u010dn\u00e9); schopnos\u0165 odborne zabezpe\u010dova\u0165 podnikate\u013esk\u00e9 \u010dinnosti a mana\u017eova\u0165 inov\u00e1cie; schopnos\u0165 t\u00edmovej pr\u00e1ce a kooper\u00e1cie; schopnos\u0165 kritick\u00e9ho a konceptu\u00e1lneho myslenia v obchodnom mana\u017emente, marketingu, verejnom sektore a pod.<\/p>\n\n\n\n

Forma:<\/strong> denn\u00e1 \/ extern\u00e1
Stupe\u0148:<\/strong> 1.stupe\u0148 (Bc.)
D\u013a\u017eka \u0161t\u00fadia:<\/strong> 3 \/ 3 roky
K\u013e\u00fa\u010dov\u00e9 slov\u00e1:<\/strong> mana\u017ement, marketing, obchod,  ekonomika<\/em><\/em><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div><\/div>\n\n\n\n
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AUDIOS\u00daBOR K \u0160TUDIJN\u00c9MU PROGRAMU<\/a><\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div><\/div>\n\n\n\n
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ODKAZ NA \u0160TUDIJN\u00dd PROGRAM:
OBCHODN\u00dd MANA\u017dMENT A MARKETING (Bc.)<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\nnasp\u00e4\u0165<\/span><\/a>\n\n\n\n
\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Charakteristika: \u0160tudijn\u00fd program Obchodn\u00fd mana\u017ement a marketing je priraden\u00fd k \u0161tudijn\u00e9mu odboru ekon\u00f3mia a mana\u017ement, pri\u010dom v obsahu \u0161tudijn\u00e9ho programu s\u00fa zachovan\u00e9 nosn\u00e9 t\u00e9my jadra znalost\u00ed \u0161tudijn\u00e9ho odboru v oblasti ekon\u00f3mie aj mana\u017ementu stanoven\u00e9 Vyhl\u00e1\u0161kou \u010d. 244\/2019 Z. z. Bakal\u00e1rsky \u0161tudijn\u00fd program Obchodn\u00fd mana\u017ement a marketing pripravuje \u0161tudentov na profesion\u00e1lnu kari\u00e9ru v oblasti obchodu, obchodn\u00e9ho mana\u017ementu a marketingu v dom\u00e1com aj medzin\u00e1rodnom … <\/p>\n","protected":false},"author":1,"featured_media":1673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[123],"tags":[121,119,120,206],"class_list":["post-1671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mana","tag-ekonomika","tag-manazment","tag-marketing","tag-obchod"],"_links":{"self":[{"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/posts\/1671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/comments?post=1671"}],"version-history":[{"count":4,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/posts\/1671\/revisions"}],"predecessor-version":[{"id":1982,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/posts\/1671\/revisions\/1982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/media\/1673"}],"wp:attachment":[{"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/media?parent=1671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/categories?post=1671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studuj1.unipo.sk\/index.php\/wp-json\/wp\/v2\/tags?post=1671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}